Private design concept · Proposed wordmark · Illustrative AI photography
Jewelry. Coins. Generations of curiosity. / Alta, Iowa

A little history.A lasting treasure.

For your next find, or the pieces you’re ready to part with. Start a conversation with Peterson.

Talk to the shop
Illustrative arrangement of silver coins, a gold ring and an antique pocket watch
AI-generated material study · Illustrative, not Peterson’s inventory or work.

01 / Explore the possibilities

A find for every kind
of collector.

From an old coin to a meaningful gift, ask the shop what’s available today.

The collection starts with a question

Old coins.
New discoveries.

Explore coins, currency and precious metals with a local family business. Call for current availability and gold or silver market pricing.

Coins & currencyGold & silverBullion
Coins, currency & bullion

Gold and silver coins, collectible U.S. coins, currency and bullion. Discuss the types, dates or pieces you’re looking for with the shop.

Ask about a coin ↗
Jewelry with a story

Gold and silver jewelry, including used jewelry. Whether you’re choosing a gift or looking for something for yourself, call about the current selection.

Ask about jewelry ↗
Pocket watches, clocks & gifts

Antique pocket watches, watches and clocks, stained glass lamps and gift items are part of Peterson’s offering. Ask what’s in the shop today.

Find out what’s available ↗
Care & repair inquiries

The original site lists watch repair. Please call to confirm current repair services and availability before bringing in your piece.

Discuss your watch ↗

02 / Selling & appraisal inquiries

What’s tucked
away in your drawer?

Peterson buys gold and silver coins, bullion, antique pocket watches and used jewelry, including scrap gold and silver.

Ask about your piece

Tell us what you have

Call with a description of your coin, watch, jewelry or precious metal item.

Discuss an appraisal

Ask what the shop needs to evaluate your item and how to arrange the next step.

Plan before you bring it in

Confirm current hours and any preparation with the shop. Call before mailing any item.

A family story in Alta

1932

Passed down.
Still looking forward.

Lawrence Peterson purchased the business in 1932. It has remained family run, with a love of coins and jewelry carried through the generations.

Today, Todd and Neal Peterson continue that story on Main Street, buying and selling coins, precious metals and jewelry.

Read the family history ↗

03 / Right here on Main Street

Come with curiosity.

Peterson Jewelry Coins
116 Main Street
Alta, Iowa 51002

Call before you visit to confirm today’s hours, current inventory or repair availability.